Do consumers have a home bias for wine? AAWE working paper #65

From Wine 2030

“Why is there a home bias? A case study of wine is the title of the AAWE July 2010 working paper #65 http://bit.ly/dch8Oc.

Using wine sales data for red wine in the US state of New Hampshire over a one-year period, the authors set out to find the contribution of consumer preferences to home bias – the observed preference for wine from their home country.

Their findings suggest that the preference for domestically produced wines is linked both to consumer preferences and to trade costs….”